Breville Customer Story
This project was a bit different from my usual ones since this involved both video editing and motion design. We hired a production team to film the Breville team in their office. Afterwards, the footages were handed over to me and I was the one who did the offline and online edits. I worked closely with the brand team to ensure that the story flows nicely and with our Creative Director for the motion design.
Initial design boards
I initially explored the sketched look since it fits the story of the video which talks about their design process. The plan for the motion was to make them look like they were being sketched out. Our creative director though wanted to have more Dovetail branding in the visuals hence, this initial approach was scrapped unfortunately.
Final design boards
Below are the final design boards that we went with. Instead of the previous approach of overlaying the graphics, we decided to go fullscreen graphic to fully emphasise the visuals. The direction is pretty similar to my previous project, Epic Product Fails.
Chapter markers
We explored the idea of having chapter markers in the video so the storytelling will be clear. But we decided to not use them since we felt they weren’t absolutely necessary.
