Dovetail’s Fall Launch ‘25
October was a huge month for Dovetail. We unveiled our rebrand along with the launch of our customer intelligence platform. One of the deliveries for this campaign was the product video which featured our new look.
Customer intelligence in motion
During the exploration phase, we looked into the idea of using pixel blocks as a tool to either use as a transitional device or a way to form an image. In order to do this, we leaned into using Cavalry to generate those pixels for us. This type of motion gives the brand an impression that it listens and reacts to everything it’s fed, much like our customer intelligence platform.
